Niche Blogging for Longterm Profit
Maki at Dosh Dosh has an interesting series underway on the topic of How to Create Your Own Niche Blogging Masterplan for Long Term Profit.
Over the last several days, I’ve been conducting my own bit of research in ‘extreme niche’ topics and have to wonder just how niche is too niche?
When you’re researching a niche topic, what are the deciding factors that make you either nab it or nix it?
To be honest, I’m a bit reluctant to invest much time and effort in a topic that has fewer than 10,000 queries a month.
It’s been my own experience through my own niche, that I can count on a click through rate of about 10 to 15%. So if I don’t think I can get that rate or better, I nix it!
Now, being the type of person I am — OCD and all, I tend to lean toward the whole quality of quantity content rule. I can’t just slap some half-baked content up and hope to generate a profit.
If my name is attached to it, I want it to be as trusting as the reputation I’ve tried to build for myself.
So when you’re looking at quality of quantity — I always ask myself just how long can I create quality content for the niche and if I think it’s less then three posts per week, I nix it.
Am I being to critical of niche topics? Am I perhaps missing the boat on opportunities and even worse, am I passing on my own information to people who might be missing the boat because of me?
Tags: blogging, niche topic, expert, monetizing, click through rate, adsense, make money blogging
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POSTED IN: MomGadget
4 opinions for Niche Blogging for Longterm Profit
Aaron M. Potts
May 26, 2007 at 3:23 am
Gayla - I have struggled with this concept myself as I am a firm believer in writing for - and marketing to - niche markets. However, for me personally, whether it was personal training or personal development, the general theme of “improve your life” has always made it difficult for me to only market to a certain audience.
My solution was to stick to things that I was truly passionate about, because then the writing (and the quality) would come naturally.
As you know, I have now branched off to 3 separate blogs, all of which have their own distinct theme, although each of them falls under the “let’s make our lives better” umbrella.
Since I am passionate about that umbrella, I simply splintered off into different avenues that are in that same genre. However, each blog is similar enough to gather some crossover readers, while at the same time individualistic enough to stand on its own.
I guess what I’m trying to say is that if your “master umbrella” (or your main topic) is big enough, then you can splinter down to smaller areas of interest fairly easily, even if some of the smaller areas don’t have a huge audience (yet).
Delphine
May 27, 2007 at 1:47 am
this is definately the hardest part about all this. finding a topic that you are interested enough to stick with is really tricky.
barry
May 29, 2007 at 1:57 am
Sure, niche marketing makes sense, in fact, it makes complete sense when it comes to competing and dominating in industries for small players. However, the point is not ‘i don’t bother with 10, 000 visitor markets’, but should be about, ‘how can i dominate 10 000 visitor markets and find the LONG TAIL markets around and within that niche.’
Ghillie Suits
Dec 26, 2007 at 5:05 pm
My market is a differently niche market. I believe my searches were around 12k a month. I like having a niche business as it is much more focused in product and customer.
I started a blog along with the business. With a niche market sometimes the content is difficult to come up with. It’s not because you are not passionate or don’t enjoy it. Sometimes, there is just nothing new to write about. You end up regurgitating old stuff. I try to avoid that unless I’m doing a year end or top ten list.
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